{"id":48141,"date":"2021-11-11T03:22:41","date_gmt":"2021-11-11T03:22:41","guid":{"rendered":"https:\/\/e8b3f2ee40.nxcli.net\/?post_type=product&#038;p=48141"},"modified":"2026-04-28T06:09:50","modified_gmt":"2026-04-28T13:09:50","slug":"focused-marketing-workbook","status":"publish","type":"product","link":"https:\/\/we-bc.ca\/product\/focused-marketing-workbook\/","title":{"rendered":"Focused Marketing Workbook"},"content":{"rendered":"<h3>Learn how to write a marketing plan for your business!<\/h3>\n<p>Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.<\/p>\n<p>If you&rsquo;ve asked yourself these questions before, then this workbook is for you:<\/p>\n<ul>\n<li>Am I getting results from my marketing?<\/li>\n<li>Is my marketing getting me the return on my investment?<\/li>\n<li>Is my marketing efficient and targeted to get the best results possible?<\/li>\n<\/ul>\n<p>This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:<\/p>\n<ul>\n<li><strong>Step 1: Personal foundations<\/strong> \u2013 Understand your business priorities<\/li>\n<li><strong>Step 2: Segment your customers<\/strong> \u2013 Identify your types of customers<\/li>\n<li><strong>Step 3: Target your best customers<\/strong> \u2013 Establish your best customers<\/li>\n<li><strong>Step 4: Understand how &amp; why they buy<\/strong> \u2013 Determine why customers buy from you<\/li>\n<li><strong>Step 5: Create the message<\/strong> \u2013 Make your business attractive to your customers<\/li>\n<li><strong>Step 6: Choose your marketing tools<\/strong> \u2013 Select the most impactful platforms for your message<\/li>\n<li><strong>Step 7: Map your marketing<\/strong> \u2013 Create your marketing action plan<\/li>\n<\/ul>\n<p><a href=\"https:\/\/we-bc.ca\/wp-content\/uploads\/2023\/06\/SAMPLE_WeBC-Marketing-Workbook-2023.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download a free preview &gt;&gt;&gt;<\/strong><\/a><\/p>\n<p><strong>Pricing:<\/strong><\/p>\n<ul>\n<li><strong>Digital download:<\/strong> $20<\/li>\n<li><strong>Printed book:<\/strong> $40, free shipping<\/li>\n<li>Both options are free for <a href=\"https:\/\/we-bc.ca\/what-we-offer\/financing\/\">WeBC loan<\/a> clients!<\/li>\n<\/ul>\n<h2>Now available! On-Demand Strategic Marketing Course<\/h2>\n<p>WeBC has developed a self-paced course based on this workbook! Part of our\u00a0<a href=\"https:\/\/we-bc.ca\/smart-on-demand-learning-for-women-business-owners\/\" target=\"_blank\" rel=\"noopener\">SMART Program<\/a> series, the course is designed to help you understand key concepts, work through interactive case studies and complete activities that apply the learning to your own business.<\/p>\n<p>Thanks to the Government of Canada\u2019s Women Entrepreneurship Strategy, the marketing course is currently free, and includes the Focused Marketing guide! <a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Learn more &gt;&gt;&gt;<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results?<\/p>\n","protected":false},"featured_media":71628,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[683],"product_tag":[685,705],"class_list":{"0":"post-48141","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-learning-guide-series","7":"product_tag-marketing-workbook","8":"product_tag-planning","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-variable","15":"has-default-attributes"},"bundled_by":["70522"],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focused Marketing Workbook - WeBC<\/title>\n<meta name=\"description\" content=\"Download this marketing workbook for small business owners. 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