What We Offer > MENTORING

Peer Groups for Women Business Owners in BC

Get matched with experienced business owners to support you along your business journey.

Program benefits

As a business owner, you know it’s a challenge to stay on top of everything and keep balance in your life. Peer Groups offer feedback and fresh perspectives on your business challenges with a solution-based approach.

Facilitated by an experienced woman entrepreneur in your community, the group decides the focus of each meeting based on the interests and needs of its members.

Some of the key benefits of our program include:

  • Benefit from the insights and experience of a group
  • If 2 heads are better than 1, how about 6 or 7?
  • Don’t tackle issues on your own—find resolutions with the group
  • Explore alternative solutions or approaches you may not get to on your own
  • Peer groups exponentially extend your network: Need new talent? Tap your peer group for referrals.

*Please note that ‘pre-startups’ are not eligible for the mentoring program, however, you can seek professional guidance from our Business Advisors.

Eligibility requirements

All applicants must be:

  1. Actively operating a business in BC that generates revenue
  2. Identify as a woman, and over the age of 19

Application process

  • WeBC offers multiple Peer Groups around BC throughout the year.
  • When a group is confirmed, applications will be open until all spots are filled.
  • Our Mentoring team interviews all applicants to ensure the group includes non-competing businesses with complementary needs and goals.
  • Successful applicants are accepted into the program after payment of a $150 program fee (full bursaries are available and the program is free for WeBC loan clients).
  • Unsuccessful applicants will stay on our program waitlist and will be notified when the next group opens in their area.

Upcoming groups

We’re hosting Peer Groups throughout BC in 2023! Please sign up for our eBlasts to be notified if a new group opens in your area.

Be the First to Know When Intakes Open

We’re delighted to share that we’re receiving funding from the WES Ecosystem Fund to support our mentorship programs for the next two years!

To be the first to know about our next intake, please join our mentoring waitlist.

Keep Me in the Loop

Frequently Asked Questions - Peer Groups

A lot of women business owners are solopreneurs. They’re doing the marketing, the operations, the sales, the financials, the product development – all by themselves!

In a Peer Mentoring group, you get the experience of your mentor, but you also benefit from the diverse viewpoints of the other group members.

There might be a woman who runs a marketing firm but needs guidance with her financials. And in her group, we would place a bookkeeper with years of experience in financial management who needs help growing her business on social media.

This means they’ll both work with the experienced mentor, but they can also provide another layer of help for each other in the areas where they’re strong.

Peer Mentoring Groups offer women entrepreneurs opportunities to discuss challenges that businesses face, and maintain a positive outlook needed for business success.

Groups of six to eight women in non-competing businesses meet under the guidance of a Mentor, an experienced entrepreneur who leads the group. The group will meet for six, two-hour sessions to:

  • Discuss the challenges of business ownership
  • Learn from the experiences of others
  • Provide support to one another
  • Develop new business skills and knowledge

At each session, a different business topic is addressed; these topics are determined by the group members.

You’ll come with a specific problem or opportunity in mind, then the group will discuss the challenge and brainstorm solutions (guided by the mentor). You’ll develop an action plan, then go out and implement it.

Next time, you’ll come back and report on your progress. Did it work, or was it a flop? How can you adjust your strategy? Was it successful and something your fellow mentee can use in her business?

We interview every woman to make sure we don’t have any competing businesses in each group. We want to create a safe and confidential environment so you feel comfortable sharing!

We find a lot of the challenges that women business owners face – like work/life balance, growing their sales, managing too much demand, – transcend industries, and our mentees appreciate the different points of view from different types of business owners.

Every group is led by an established entrepreneur in your community who has been through a lot of the same situations you’re dealing with, and has come out the other side.

The mentor has a knowledge base from her years of running a business, and she’ll share her insights based on her own experiences.


A Mentee is an entrepreneur who is committed to developing her business, achieving business goals, and improving her business skills and knowledge.

Mentees must be willing to:

  • Share business challenges and issues
  • Contribute ideas and experiences to help other Mentees
  • Receive constructive feedback
  • Accept suggestions and advice
  • Open up to new ideas and change
  • Respect the other group members
  • Keep the confidentiality of the group discussions

Peer Mentoring Groups acknowledge women’s preference for learning through the experiences of others. Women can find power and confidence in sharing their concerns with a mentor and peers in a group setting.

Mentees benefit from:

  • Receiving personalized advice
  • Improving their business knowledge
  • Receiving an outside perspective
  • Increased productivity
  • Growing confidence from support regarding business decisions
  • New networks and partnerships within the business community
  • Emotional support
  • Relief from isolation through regular, supportive contact

Successful applicants must be:

  • Actively operating a business in British Columbia and generating revenue
  • A woman over the age of 19

Eligible applicants will be contacted by WeBC for a brief interview to learn more about their businesses and get more details about participation in the program.

Pre-start-ups are not eligible for the mentoring program; however, you can seek free professional guidance from our Business Advisors.

The cost to participate in our Peer Mentoring program is $150 per person; however, full bursaries are available.


Janelle Eftoda and Jessie Porter, Twisted Orchid Beauty Supply, Terrace

A little over one year ago, Janelle Efoda and Jessie Porter were so excited to start a business that they jumped in headfirst.

Having both worked in the beauty industry for quite some time, one in aesthetics and the other in cosmetology, they saw a need for a beauty supply store in their home town of Terrace, BC. There wasn’t anything like it within a 240 mile radius, so they saw a great business opportunity.

Rather than give up their business dream when the global pandemic forced them to shut, the pair took advantage of the restrictions and threw everything they had into renovating their shopfront.