This is the 1st session in a 3-part series Building your Business Plan: Formalize Your Ideas.

Do you have an entrepreneurial idea but are unsure how to turn it into a business? Every business concept needs to be tested for viability before you jump in with both feet. Creating a viable business means not only making a profit, but also structuring it in a way that fits your life and aligns with your goals and values. We’ll introduce you to the Creating Your Business Plan Workbook, which we’ll use throughout the series to refine your business ideas. In this session, you’ll get curious: Who will buy your product? What does a typical day look like running the business? Is your idea unique? Using hands-on activities, we’ll:

• Explore what motivates you;
• Define your business idea, who you serve and what problem you solve; and
•  Identify the research that will assist in refining your business idea

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