Artificial Intelligence (AI) is changing the way people discover and choose businesses. Once upon a time, most of us would head straight to Google to search for “coffee shop near me” or “best business coach in Vancouver.” Today, an increasing number of people are turning to AI assistants like ChatGPT, Perplexity, Bing Copilot, and Google Gemini for recommendations. A 2024 poll found that searching for information is the most common use of AI, with 60% of adults using it to find facts or answers (AP-NORC).

For entrepreneurs who are building their presence in a competitive market, this shift is a huge opportunity. AI doesn’t just provide a list of websites; it delivers direct answers, highlighting a few businesses that best match the request, and has now begun guiding users straight to specific webpages.

That means if your business information isn’t set up correctly, AI tools may skip over you. But the good news? With a few easy steps, you can help AI “see” your business and increase your chances of being recommended to potential customers.

What is the difference between a Google search and an AI search?

AI assistants work differently from traditional search engines. While Google scans millions of websites and shows you a list of options, AI assistants try to summarize the best answers for you conversationally.

For example, if someone asks: “What are the best women-led coffee shops in Vancouver?”

An AI assistant will not only consider Google results but also business directories, reviews, and trustworthy online mentions to create its answer. Businesses that appear consistently across platforms and show trust signals (like reviews, credibility, and local presence) are far more likely to be included.

How AI Chooses Which Businesses to Recommend

AI doesn’t “think” like a human, but it does weigh information from multiple places. Key factors include:

• Business Listings: Google Business Profile, Yelp, TripAdvisor, and local directories.
• Reviews and Ratings: Strong, recent, and authentic reviews across platforms.
• Website Content: Clear, relevant, and easy-to-understand text.
• Local Authority: Mentions in news articles, blogs, and local organizations.
• Consistency: Matching business name, address, and phone number (NAP) everywhere online.

This is why visibility isn’t just about having a website anymore. It’s about being findable, trustworthy, and consistent across AI’s data sources.

Step 1: Make Sure Your Business Basics Are Online and Accurate

Have you done the most elementary task of claiming your Google business profile yet? If you haven’t then this is your number one priority. AI assistants often pull data directly from Google Business Profiles. Make sure yours is:

• Verified and complete (business hours, address, website, services).
• Updated regularly (holiday hours, promotions, new photos).
• Engaging (encourage happy customers to leave reviews).

One key “mistake” that many folks make us to not keeping their information consistent across directories! If your website says “Suite 101” but Yelp/Google says “#101,” AI may treat that as two different businesses. Audit your listings and keep your Name, Address, and Phone number (NAP) identical everywhere.

Also, while you are at it, don’t forget to register in local and industry-specific directories. In British Columbia, valuable directories include:

• Local Chamber of Commerce directories (e.g., Vancouver Board of Trade, Surrey Board of Trade).
• Tourism BC directories if your business is in hospitality, food, or attractions.

These listings give AI multiple “signals” that your business is legitimate and active.

Step 2: Speak the Language of AI (and Your Customers)

The idea is to use natural language and FAQs on your website. AI tools are designed to understand everyday, conversational questions. That means your website should reflect the way real customers ask for information. An easy way to do this is by creating a simple FAQ page. Think about the common questions you hear from customers, such as:

• “What’s the process to book an appointment?”
• “Do you offer delivery or local pickup?”
• “How much does your service cost?”

By writing out these questions (and your answers) in plain language, you make it easier for AI to connect your business with someone searching for the same thing.

Beyond FAQs, aim to write blog posts, product descriptions, and even social media updates that provide clear, straightforward answers. For example, instead of saying: “We deliver holistic culinary experiences for local communities.”

You could say: “We provide healthy, ready-to-eat meal kits for families in Vancouver.” That kind of clarity makes your business easier for AI and people to understand.

Step 3: Optimize for Both Search Engines and AI Assistants

Here is another important question to ponder: does SEO still matter in the AI Era?

Even though AI is growing, it still relies heavily on traditional search engines like Google. That means basic SEO keywords, titles, and meta descriptions still matter.

Don’t overcomplicate your keywords. Think of keywords as the questions people ask AI or Google. Use natural, everyday phrases that sound like something your customers would type or say, such as:

• “Where can I find eco-friendly clothing in Nanaimo?”
• “What’s the best place to get freshly-baked croissants in Kelowna?”
• “How do I book a mobile hairstylist in Surrey?”

By weaving these kinds of real-world questions into your website and content, you help AI connect your business to the customers who are looking for exactly what you offer.

Another great idea for creating conversational content for chatbots is writing in a Q&A style. Imagine how you’d answer a friend’s question about your business and put that into words on your website.

Step 4: Build Trust Signals That AI Can Recognize

Did you know that customer reviews and testimonials are gold? Encourage satisfied clients to leave reviews on Google, Yelp, or Facebook. AI assistants scan these reviews, and a business with strong ratings is more likely to appear in results.

Look for opportunities to partner with local organizations and ask for a mention. Links from reputable local organizations are very helpful. If your business is mentioned on a university blog, nonprofit site, or government resource, AI considers you more credible.

Step 5: Keep Your Business Active Online

Posting regular updates on social media and websites goes a long way. AI tools look for signs that your business is active. An updated blog, a new Instagram post, or a recent news mention all help.

Continue to share educational content and success stories. Ensure to highlight customer success stories, tips for entrepreneurs, or updates about your industry. This positions you as an authority, which AI notices.

Some Common Mistakes to Avoid When Making Your Business AI-Searchable

• Ignoring your Google Business Profile.
• Using inconsistent business information across platforms.
• Writing only for humans, not for AI (forgetting to include FAQs or conversational content).
• Neglecting reviews and online mentions.
• Assuming a one-time setup is enough. AI prefers businesses that stay active

FAQs on Getting Your Business Found by AI

Q1: Do I need a website, or is a Google Business Profile enough?

A website gives you more control and credibility. Ideally, you should have both.

Q2: How do reviews impact AI recommendations?

Reviews are one of the strongest signals. More positive, recent reviews = higher chance of being recommended.

Q3: Is social media activity important for AI searchability?

Yes. Consistent, recent activity shows that your business is active and relevant.

Q4: Do AI tools cost money to list my business?

No. Most AI assistants pull data from existing free directories, search engines, and reviews.

Q5: How often should I update my business information?

At least quarterly or any time your hours, services, or location change.

Q6: Can small businesses really compete with big brands in AI searches?

Yes! In fact, AI often prioritizes local and specific results, which is a big win for small businesses.

Getting AI to find your business isn’t about complex technology; it is about being clear, consistent, and visible online. By keeping your information accurate, using conversational language, and staying active on trusted platforms, you give AI the right signals to recommend your business.

For entrepreneurs in BC, this is more than just a marketing trend; it’s a chance to make sure your business stands out, reaches new audiences, and competes on an equal playing field. The future of business discovery is here, and AI can be one of your strongest allies if you set yourself up properly.