Alexia came to WeBC with a vision that had been years in the making—a mobile spa that could bring comfort and care directly to people’s homes. After working in high-end spas and exploring creative ventures in the fine arts, she was ready to build something of her own. But her dream, The Beauty Bus, needed more than passion to get rolling.

WeBC worked with Alexia to secure a business loan that allowed her to repair and brand her bus, stock it with professional-grade products, and invest in the equipment she needed to offer high-quality services. The bus—a retired HandyDART vehicle she affectionately named Bertha—had its share of mechanical challenges, but Alexia met each one with determination.

Alongside the loan, we provided free support from a Business Advisor, and connected her with webinars to help her navigate the complexities of launching a mobile business. From refining her operations to building confidence in her offerings, we were there to support her as she turned setbacks into stepping stones.

The pandemic had delayed her plans, but Alexia never let go of her vision. She kept showing up, learning, and adapting, driven by a deep desire to make wellness more accessible, especially for those with mobility challenges or busy lives. Today, The Beauty Bus is a reflection of her creativity, resilience, and commitment to community care. We’re honoured to have been part of her journey.

Client Q&A

Q: What made you want to be an entrepreneur?

A: I’ve always had a bit of an entrepreneurial spirit. Even before esthetics, I dabbled in creative ventures and freelance projects in the fine arts, which gave me a taste of building something of my own. But what really drew me into entrepreneurship was the desire for freedom. Freedom to shape my own path, to create services that reflect my values, and to make wellness more accessible in a way I wasn’t seeing elsewhere. I wanted to design a business where I could connect deeply with people, bring care right to their doorstep, and create a space that feels personal, comfortable, and inclusive. For me, entrepreneurship was the only way to bring that vision to life.

Q: What’s the biggest lesson you have learned on your entrepreneurial journey?

A: I believe entrepreneurship is a lifelong journey. For me, it started long before The Beauty Bus, through several creative ventures in the fine arts world, and has continued to grow and evolve into what it is today.

The Beauty Bus itself has been years in the making. I first experimented with mobile spa services through in-home appointments, as the bus wasn’t yet converted, and just as I was starting to gain traction, the COVID-19 pandemic shut everything down. That pause was heartbreaking, but it also taught me patience, resilience, and the importance of holding onto a vision even when it felt impossible.

Now, many years later, I’m living that vision. I get to bring care, comfort, and connection directly to people who need it most, and every step has been worth it. The biggest lesson I’ve learned is that entrepreneurship isn’t about having it all figured out from the start. It’s about showing up again and again, learning through challenges, and trusting that small steps will eventually build something bigger than you imagined.

Q: Has your community played a role in your business’ success?

A: Absolutely! The Beauty Bus could not exist without the support of my community. From the very beginning, every kind word, every comment or shared post, every piece of encouragement, and every appointment booked has helped breathe life into this dream. When I wasn’t sure if the idea would work, it was my community that said “yes, we want this.” and their belief gave me the courage to keep going, even when things felt uncertain or overwhelming.

Today, every time someone steps onto the bus, I’m reminded that it’s not just my journey. It’s something built together, with and for the people around me. My community isn’t just part of my business’ success; they are the reason it’s possible.

Q: What has your WeBC loan enabled you to do in your business?

A: The loan from WeBC has been such a huge milestone for me, and I’m so incredibly grateful for the opportunity. Access to this capital has allowed me to fix up Bertha, my retired HandyDART bus, which came with a few more mechanical challenges than I anticipated before the conversion into a mobile spa.

Beyond the repairs, the loan has also made it possible to repaint and brand the bus, purchase my initial inventory of skincare and beauty products, and invest in the tools and equipment I need to provide professional, high-quality services. This support has given me the ability to launch with confidence—knowing my space is set up properly, and my offerings are strong from the start. It feels like the solid foundation I needed to step fully into this dream and serve my community with pride.

Q: If you could give one piece of advice to another woman entrepreneur, what would it be?

A: If I could give one piece of advice, it would be this: don’t let perfectionism or self-doubt stop you from starting. As women, so many of us wrestle with anxiety, imposter syndrome, or the belief that we’re not “enough.” I know I do.

The biggest challenge I’ve faced hasn’t been the business itself; it’s been overcoming procrastination and my own inner critic. But here’s the truth: no one is scrutinizing you the way you think they are. In fact, people are often rooting FOR you. And the beautiful thing is, you can always refine, polish, and perfect later, but you can’t improve something that doesn’t exist. So, leap. Start the thing, even if it feels messy or unfinished. Show up anyway. That’s where real growth (and magic) happens.

Where to find The Beauty Bus Mobile Spa

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