What Will I Learn?

• The steps to setting up your Google Analytics account (free checklist provided)
• Free methods to learn more about your customers with real data
• How to find your “rock star” products, services, or staff that are attracting visitors
• Ways to figure out your competitors’ marketing strategy and use it to your advantage
• Learn what search terms your visitors are using and better target people like them
• Improve user experience by removing confusing pages or poor navigation design
• Tips on improving your website’s ranking on search engines for search engine optimization (SEO)

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