A well-crafted marketing plan is essential for any entrepreneur aiming to align their business goals with actionable strategies. This resource provides an outline of each step, from conducting market research to defining your unique value proposition, ensuring your marketing efforts are both strategic and effective.

What You’ll Learn

• Market Research: Understand your industry landscape and identify opportunities.
• Target Market Segmentation: Pinpoint and profile your ideal customers.
• Marketing Strategy Development: Align your offerings with customer needs.
• Marketing Plan Creation:
  • Objectives: Set clear goals for market positioning and share.
  • 6 P’s Marketing Mix: Strategize around Product, Pricing, Placement, Promotions, People, and Processes.
  • Sales Projections and Strategies: Forecast sales and plan accordingly.

Why This Guide is Essential

• Provides a structured approach to marketing planning.
• Helps in making informed decisions based on market insights.
• Enhances your ability to attract and retain customers effectively.

Download the guide now and take the first step toward creating a marketing plan that delivers results for your business.

Learn at your own pace! With WeBC’s SMART Programs, you can expand your knowledge on topics like HR, Financial Fitness and Strategic Marketing through self-paced learning, plus gain wrap-around support through advisory services and resiliency training. Learn more >>>