A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you.
This document will help you create a marketing strategy and write a marketing plan, including determining objectives, breaking down the Marketing Mix and setting sales goals & targets.
It covers:
- MARKET RESEARCH
- TARGET MARKET SEGMENTATION
- CREATING THE MARKETING STRATEGY
- CREATING THE MARKETING PLAN
- Objectives
- Market Positioning
- Market Share
- Marketing Mix
- Product
- Pricing
- Placement
- Promotions
- People
- Processes
- Sales Goals & Targets
- Sales Projections
- Sales Strategies
- Objectives
Would you like to make better marketing decisions that maximize your time and budget?
Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.” It includes interactive exercises to help you work through each step of building a marketing plan. Learn more >>>