“If I just had a bigger budget to hire a marketer and get the word out, I could grow my business.” Does this sound like you?

Maybe you’ve hired a marketer in the past and didn’t get the results you expected. Or, maybe you’re thinking about investing more in your marketing and you want to make the most of it. A strong brand is the sum of all touchpoints with your customer. It may include those flashy campaigns, but there are many other factors you should consider. Taking the time to do the groundwork will help you get better results.

In May 2024, we hosted a fireside chat with experienced marketing professionals who shared a glimpse of how marketers think, so you can improve your own marketing or give a stronger brief to a marketing firm.

Facilitator: Fern Sabo, Founder of Spring Creative and WeBC Regional Ambassador, West Kootenays

Panelists:

• Victoria Levy, VP of Client Services, Talk Shop
• Kira Kelsie, Owner of Kasm Consulting
• Alyson Gourley-Cramer, Principal & Founder of Monogram Communications