Managing Your Financials

Backlinks: How to Use Link Building to Improve Your SEO


Link building is the practice of getting other websites to link back to yours. It’s an important SEO strategy that helps you get to the top of search engine results and in front of potential customers.

If done right, link building can be like a “popularity vote” that brings credibility to your website and your business; if done wrong, you might make the mistake of acquiring bad links that could harm your SEO or even incur a Google penalty!

There can be a lot of confusion about strategies and best practices around link building. So Women’s Enterprise Centre hosted SEO specialist, Glynis Tao, for a free session to take you through the process of “How to Get Started with Web Link Building.”

In this webinar, Glynis covers:

  • What link building is and why it’s important
  • How to build high-quality backlinks (and how to avoid toxic links)
  • Ways to measure the success of your link building efforts

Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre
Panelist: Glynis Tao, Apparel Business Consultant & SEO Specialist, Chase Your Dreams Consulting

From April 20, 2021