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Marketing & Market Research

Marketing & Market Research

DIY Qualitative Research: How to Use Conversations to Connect with Customer...

When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

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Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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Growing Your Business

Strategic Marketing: Free On-Demand Course

WeBC is delighted to present this self-paced course to help you create a cohesive strategy that allows you to make better mar...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expand...

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Marketing & Market Research

The State of Women’s Entrepreneurship in Canada 2023

The annual State of Women’s Entrepreneurship (SOWE) report synthesizes new research on women entrepreneurship to inform...

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Marketing & Market Research

The State of Entrepreneurship in Canada

Conducted yearly, the Startup Canada Entrepreneurship Census provides unique insights into who makes up Canada’s entreprene...

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Marketing & Market Research

Marketing Guides

From the University of British Columbia Use the UBC Marketing Guide to find some sources to assist you in creating a well fra...

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Marketing & Market Research

Effective Marketing & Sales Guide

From Small Business BC If you’re in business, you’re in sales! That’s why it pays to ensure your marketing plan covers ...

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Growing Your Business

Find Your Industry Canada NAICS Code

From Statistics Canada The North American Industry Classification System (NAICS) has been developed by the statistical agenci...

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