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Marketing & Market Research

Growing Your Business

Growing on Social Media: Myths and Tips from Mint Cleaning

Mint Cleaning is an eco-friendly cleaning company owned by two Ucluelet Moms, Robyn and Monika. They started Mint in 2016 as ...

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Marketing & Market Research

Getting Started with Email Marketing

The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many market...

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Marketing & Market Research

DIY Qualitative Research: How to Use Conversations to Connect with Customer...

When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

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Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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Growing Your Business

Strategic Marketing: Free On-Demand Course

WeBC is delighted to present this self-paced course to help you create a cohesive strategy that allows you to make better mar...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A well-crafted marketing plan is essential for reaching your target audience, building brand awareness, and driving business ...

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Marketing & Market Research

UBC Library: Entrepreneurship Research Guide

From the University of British Columbia (UBC) This comprehensive guide from the UBC Library provides valuable resources to he...

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Growing Your Business

Find Your Industry Canada NAICS Code

From Statistics Canada The North American Industry Classification System (NAICS) has been developed by the statistical agenci...

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Growing Your Business

Secondary Research for Businesses: Tips for Small Business Owners

Are you working on a business plan, funding pitch or new product design? Secondary market research, or gathering information ...

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