Marketing & Market Research

Advertising Standards Canada is the national not-for-profit advertising self-regulatory body aiming to ensure integrity and v...

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The Canadian Intellectual Property Office (CIPO) is responsible for the administration and processing of the greater part of ...

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Canada’s profile on The World Factbook, which provides information on the history, people, government, economy, geography, ...

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Trade Data Online provides the ability to generate customized reports on Canada’s and U.S. trade in goods with over 200...

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Canada Post’s Householder Counts and Maps help Direct Marketers to target their audiences by providing information on t...

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Statistics Canada produces statistics that help Canadians better understand their country—its population, resources, econom...

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Statistical presentation of industry trends on topics such as establishments, GDP, production, employment, and international ...

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From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets th...

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The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and pa...

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Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The s...

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This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–f...

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As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you shoul...

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