Marketing & Market Research

Marketing & Market Research

How to Write an Effective Marketing Plan

A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expand...

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Marketing & Market Research

The State of Women’s Entrepreneurship in Canada 2023

The annual State of Women’s Entrepreneurship (SOWE) report synthesizes new research on women entrepreneurship to inform...

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Marketing & Market Research

The State of Entrepreneurship in Canada

Conducted yearly, the Startup Canada Entrepreneurship Census provides unique insights into who makes up Canada’s entreprene...

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Marketing & Market Research

Marketing Guides

From the University of British Columbia Use the UBC Marketing Guide to find some sources to assist you in creating a well fra...

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Marketing & Market Research

Effective Marketing & Sales Guide

From Small Business BC If you’re in business, you’re in sales! That’s why it pays to ensure your marketing plan covers ...

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Growing Your Business

Find Your Industry Canada NAICS Code

From Statistics Canada The North American Industry Classification System (NAICS) has been developed by the statistical agenci...

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Growing Your Business

Secondary Research for Businesses Tips for Small Business Owners recording

Are you working on a business plan, funding pitch or new product design? Secondary market research, or gathering information ...

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Growing Your Business

BDC – Key performance indicators (KPIs): How to set the right metrics...

What gets measured gets managed. It’s a common saying, and for good reason. Data is crucial in today’s business world—t...

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Marketing & Market Research

How To Keep Track Of Costs To Get Your Business Online

You know you need to get your business online a.s.a.p., but how much will it cost? The team at Business Development Bank of C...

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Marketing & Market Research

Supercharge Your Website: How to Turn More Traffic into Leads or Sales

What would you do with 1, 3, 5 or 10 more leads a month? When your competition is a mere click away, it’s more important no...

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Marketing & Market Research

Social Media: Save Time Using a Content Calendar

Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a l...

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Marketing & Market Research

Email Marketing for Maximum Impact

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effect...

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