Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effective communication channels for any business.

In this information-packed webinar recording, Nikki Thibodeau will teach you how to build an engaged email list and optimize your email campaigns for maximum impact on your bottom line.

We discussed different types of emails you can use to promote your business and stay in touch with clients, plus share insights and best practices so you can:

• Create better email campaigns
• Choose the right email service provider (ESP) for your needs
• Grow your email list
• Make sure you comply with CASL regulations so you’re not spamming your clients
• Measure your success with email analytics

Would you like to make better marketing decisions that maximize your time and budget? Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.”