Small retailers, who seek new sites for their stores, or service shops, should add the shopping centre to their lists of possible locations. When they do, however, they should be aware that the advantages of the shopping centre for one type of retailing might be disadvantages for another.  The purpose of this aid is to provide small retailers with background information so that they can decide whether to locate their stores in shopping centers should such a decision be necessary. Among other things, it discusses the landlord-tenant relationship and the cost picture.