A Modern Guide for Canadian Women Entrepreneurs

Planning to exhibit at a trade show? Whether you’re preparing for your first event or looking to improve your results, this practical guide is designed with Canadian women entrepreneurs in mind. Trade shows are powerful tools for building your brand, making valuable connections, and growing your business — and with modern tools, it’s easier than ever to stand out and succeed.

What You’ll Learn

This updated guide walks you through everything you need to succeed at your next trade show, including:

• How to set clear, measurable goals
• Smart pre-show marketing strategies (including social media and digital ads)
• Modern tools to simplify lead collection and boost visibility
• Packing tips to keep your booth running smoothly
• Post-show follow-up strategies that comply with CASL
• Real stories from Canadian women entrepreneurs who’ve made trade shows work for them

Bonus:
Download the complimentary Trade Show Checklist sample to stay organized and stress-free before, during, and after the show.