Marketing & Market Research

How to Do Keyword Research for SEO: A Step-by-Step Guide


With most people working and staying at home, now is the BEST time to increase your website’s visibility.⁣⁣

If you have any online presence, then you probably know that SEO, or Search Engine Optimization, helps your website show up higher in search results so more customers can find you.

But before you can do SEO, you need to know what people are searching for online – in other words, the ‘keywords’ your customers are using.

So Women’s Enterprise Centre hosted SEO specialist, Glynis Tao, for a session to take you through the process of “How to do keyword research for SEO”.

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms and ranking for those terms in search engines.

In this webinar, we use a sample website to go start-to-finish through the process of doing keyword research. You’ll have your chance to ask questions and gain valuable tips as we cover:

  • What is keyword research and why is it important?
  • How to do keyword research – which tools can you use?
  • How to find the right keywords for your business and niche
  • How to use keywords on your website – where do you put them?

If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic search, then this is the session for you!

Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre
Panelist: Glynis Tao, Apparel Business Consultant & SEO Specialist, Chase Your Dreams Consulting

From March 11, 2021