Marketing & Market Research

How to Write an Effective Marketing Plan


A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding, or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customers and encourage them to purchase from you.

This document covers:

  • Market research
  • Target market segmentation
  • Creating the marketing strategy
  • Creating the marketing plan
    • Objectives
      • Market positioning
      • Market share
    • Marketing mix
      • Product
      • Pricing
      • Placement
      • Promotions
      • People
      • Processes
    • Sales goals & targets
      • Sales projections
      • Sales strategies