Marketing & Market Research

Writing a Press Release That Gets Media Attention

< BACK TO RESOURCES

Learn how to craft compelling, professional press releases that journalists want to publish.

Looking to share exciting news about your business? Whether you’re launching a product, announcing a milestone, or hosting an event, a well-written press release can help you generate media attention, build credibility, and connect with your audience.

This step-by-step guide is designed for entrepreneurs who want to write press releases that are clear, professional, and media-ready, without needing a PR agency.

What You’ll Learn

This easy-to-follow guide walks you through:

  • When and why to issue a press release
  • How to structure your press release for maximum impact
  • Best practices for headlines, subheadings, and quotes
  • Writing style tips journalists look for
  • Formatting standards that make your release media-friendly
  • A checklist to make sure you’ve included all the essentials

Bonus: The guide includes a checklist to help you review and refine your press release before you hit send.

Ready to make headlines? Download the guide and start writing press releases that get noticed, shared, and published.