Your marketing strategy starts with the fundamentals — and this guide helps you apply them in a way that works for your business. Whether you’re launching something new or refining your current approach, this hands-on resource breaks down the 4 Ps of marketing: Product, Price, Place, and Promotion – and shows you how to use each one to support your goals.
Built specifically for small business owners and entrepreneurs, this guide includes clear explanations, reflection prompts, and a ready-to-use checklist to help you apply your learning right away.
You’ll learn how to:
- Define and position your product or service to meet customer needs
- Choose a pricing strategy that supports profitability
- Identify the best distribution and sales channels for your business
- Build a promotional plan that fits your audience and budget
- Align your USP across all areas of your marketing mix
Whether you’re just starting out or updating an existing plan, this guide will help you think strategically and take focused action.
What’s Included
- Workbook-style layout for immediate application
- Easy-to-understand breakdowns of the 4 Ps
- Tips for aligning your USP with your marketing strategy
- Practical reflection questions for each section
- A printable checklist to evaluate and improve your marketing mix
Download the Guide & Checklist: Turn strategy into action and create a marketing plan that fits your business.
Would you like to make better marketing decisions that maximize your time and budget?
Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.” It includes interactive exercises to help you identify the right marketing mix for your business!