A Practical Guide for Small Business Owners

Setting the right price is one of the most important decisions you’ll make in your business — and one of the most challenging. Price too low, and you risk undervaluing your work. Price too high, and you may lose customers. So how do you strike the right balance?

This practical guide is designed to help you price with confidence.

You’ll learn how to:

• Define clear pricing goals based on your business strategy
• Research your market and understand your competitive position
• Calculate your costs and determine your break-even point
• Choose the right pricing model (hourly, project-based, tiered, etc.)
• Communicate your value and justify your prices
• Adjust prices strategically – with or without changing your price tags

Whether you sell products, offer services, or a bit of both, this resource walks you through the process step by step, helping you set prices that are profitable, competitive, and aligned with your goals.

What’s Included

• Clear explanations of popular pricing strategies
• Cost calculation breakdowns for both products and services
• Tips for managing discounts, bundles, and add-ons
• Real-world examples and practical worksheets
• A workbook-friendly format you can return to again and again

Start building a pricing strategy that works for you. Get the resource and take the guesswork out of what to charge.