During the last 3 years, businesses have experienced dramatic economic changes. This has been particularly hard on companies that export, as trade restrictions, tariffs and currency fluctuations have been at the forefront of economic news.
However, despite economic challenges, a business that optimizes spending is more likely to succeed versus those that are more conservative with their cash flow. Discover how you can adapt your export plan to ensure that it is flexible and focused on growth and opportunities even in the face of economic barriers.

Learning Points

• How to develop a solid export plan that can withstand economic downturns
• Ways to create a competitive advantage when there are disruptions in customs, shipping, and government restrictions
• Elevate marketing and product offerings towards consumer groups that emerge during recessions
• Understand how to prepare your business for evolving economic indicators.

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