Join our friends at BC Food and beverage for their upcoming webinar on November 6th. They’ll be joined by guest speaker, Francis Parisien (Senior VP of NielsenIQ Canada), who will unveil the latest trends in grocery in Canada.

Canadian consumers are becoming less brand-centric and more focused on fulfilling specific needs. While they are buying more brands overall, their choices are increasingly driven by value and relevance rather than loyalty.

He will share how consumer brand choices are changing, their emerging needs and how that will impact small and medium sized businesses. Plus, get inspired with how manufacturers can effectively respond to these evolving dynamics.