A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you. 

This document will help you create a marketing strategy and write a marketing plan, including determining objectives, breaking down the Marketing Mix and setting sales goals & targets.

It covers:

• MARKET RESEARCH
• TARGET MARKET SEGMENTATION
• CREATING THE MARKETING STRATEGY
• CREATING THE MARKETING PLAN
  • Objectives
    • Market Positioning
    • Market Share
  • Marketing Mix
    • Product
    • Pricing
    • Placement
    • Promotions
    • People
    • Processes
  • Sales Goals & Targets
    • Sales Projections
    • Sales Strategies

Would you like to make better marketing decisions that maximize your time and budget?

Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.” It includes interactive exercises to help you work through each step of building a marketing plan. Learn more >>>