Marketing & Market Research

How to Write an Effective Marketing Plan


A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you. 

This document will help you create a marketing strategy and write a marketing plan, including determining objectives, breaking down the Marketing Mix and setting sales goals & targets.