Growing Your Business

Digital transformation. What is it and why should you care?


By Emma Da Silva, VP of Marketing and Operations, Small, Medium and Corporate at Microsoft Canada

This article is part of a series written by Microsoft.

Digital transformation. Whether you work in the private or public sector, these two words should mean a lot to you. As the Canadian economy rapidly digitizes, the organizations that best keep up with the fast and furious pace of technological change will outperform those who don’t.

“Canadian small businesses who adopt the latest IT outperform their peers. They increase their annual revenue 15% faster and create jobs almost twice as fast as their slower peers.” – Boston Consulting