Learn how to write a marketing plan for your business!
Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.
If you’ve asked yourself these questions before, then this workbook is for you:
- Am I getting results from my marketing?
- Is my marketing getting me the return on my investment?
- Is my marketing efficient and targeted to get the best results possible?
This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:
- Step 1: Personal foundations – Understand your business priorities
- Step 2: Segment your customers – Identify your types of customers
- Step 3: Target your best customers – Establish your best customers
- Step 4: Understand how & why they buy – Determine why customers buy from you
- Step 5: Create the message – Make your business attractive to your customers
- Step 6: Choose your marketing tools – Select the most impactful platforms for your message
- Step 7: Map your marketing – Create your marketing action plan
Free for WeBC loan clients!