Focused Marketing Workbook

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Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results?

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Printed Book, Downloadable PDF

Learn how to write a marketing plan for your business!

Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.

If you’ve asked yourself these questions before, then this workbook is for you:

  • Am I getting results from my marketing?
  • Is my marketing getting me the return on my investment?
  • Is my marketing efficient and targeted to get the best results possible?

This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:

  • Step 1: Personal foundations – Understand your business priorities
  • Step 2: Segment your customers – Identify your types of customers
  • Step 3: Target your best customers – Establish your best customers
  • Step 4: Understand how & why they buy – Determine why customers buy from you
  • Step 5: Create the message – Make your business attractive to your customers
  • Step 6: Choose your marketing tools – Select the most impactful platforms for your message
  • Step 7: Map your marketing – Create your marketing action plan

Download a free preview >>>


  • Digital download: $20
  • Printed book: $40, free shipping
  • Both options are free for WeBC loan clients!

Now available! On-Demand Strategic Marketing Course

WeBC has developed a self-paced course based on this workbook! Part of our SMART Program series, the course is designed to help you understand key concepts, work through interactive case studies and complete activities that apply the learning to your own business.

Thanks to the Government of Canada’s Women Entrepreneurship Strategy, the marketing course is currently free, and includes the Focused Marketing guide! Learn more >>>


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