Focused Marketing Workbook
$20.00 – $40.00
Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results?
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Additional information
| Format | Printed Book, Downloadable PDF |
|---|
Learn how to write a marketing plan for your business!
Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.
If you’ve asked yourself these questions before, then this workbook is for you:
- Am I getting results from my marketing?
- Is my marketing getting me the return on my investment?
- Is my marketing efficient and targeted to get the best results possible?
This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:
- Step 1: Personal foundations – Understand your business priorities
- Step 2: Segment your customers – Identify your types of customers
- Step 3: Target your best customers – Establish your best customers
- Step 4: Understand how & why they buy – Determine why customers buy from you
- Step 5: Create the message – Make your business attractive to your customers
- Step 6: Choose your marketing tools – Select the most impactful platforms for your message
- Step 7: Map your marketing – Create your marketing action plan
Pricing:
- Digital download: $20
- Printed book: $40, free shipping – Please note, the book will ship in July 2023
- Both options are free for WeBC loan clients!
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AntonioAbact –
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust.