Focused Marketing Workbook

(1 customer review)



Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results?

1 review for Focused Marketing Workbook

  1. AntonioAbact

    Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust.

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Additional information


Printed Book, Downloadable PDF

Learn how to write a marketing plan for your business!

Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.

If you’ve asked yourself these questions before, then this workbook is for you:

  • Am I getting results from my marketing?
  • Is my marketing getting me the return on my investment?
  • Is my marketing efficient and targeted to get the best results possible?

This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:

  • Step 1: Personal foundations – Understand your business priorities
  • Step 2: Segment your customers – Identify your types of customers
  • Step 3: Target your best customers – Establish your best customers
  • Step 4: Understand how & why they buy – Determine why customers buy from you
  • Step 5: Create the message – Make your business attractive to your customers
  • Step 6: Choose your marketing tools – Select the most impactful platforms for your message
  • Step 7: Map your marketing – Create your marketing action plan

Download a free preview >>>


  • Digital download: $20
  • Printed book: $40, free shipping
  • Both options are free for WeBC loan clients!

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