Unpacking Artificial Intelligence: Tips for using AI in your business


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Jun 13 | 10-11:00 am PT

Artificial Intelligence (AI) has made its way into all aspects of business, and marketing is no different. When used correctly, it can help you save valuable time and energy. When used incorrectly, you can end up sounding like a robot, perpetuating biases, or putting your sensitive customer data at risk.

If you’d like to harness the power of AI for your business (without losing that human touch), join WeBC and Jennifer Kolbuc on June 13 for a realistic look at the Dos and Don’ts of using AI for marketing.

Jennifer is an experienced digital marketer and social media strategist who has created this informative workshop to cover:

  • How AI is leveling the playing field for small businesses
  • What tools are available, how to find them, and what they cost
  • How to integrate AI tools into your daily workflow to save time
  • AI pitfalls, shortcomings, and blind spots
  • How to use AI for SEO and social media

Join us to gain a better understanding of how you can harness AI for your business and ask your questions of an experienced marketer!

Cost: $25, free for WeBC Loan Clients

Thursday, June 13 | 10am to 11am PT | Webinar


Meet the Facilitator

Cathy Burrell, WeBC Client Service Coordinator

Cathy Burrell is an entrepreneur with over 20 years of experience owning and operating a variety of businesses. She has a Master of Education degree from the University of Calgary, specializing in adult, community and higher education. She has taught digital literacy and communication education to adults and has worked as a consultant for business owners to give them insight into their digital customer base.

Cathy believes COVID highlighted the importance of clear communication, both online and offline. She currently works as a Client Services Advisor for WeBC helping clients develop their social, listening and critical thinking skills. In her experience, knowing when to talk and when to listen is key to empathy and understanding, and she works with clients to find that balance in their business.

Meet the Panelists

Jennifer Kolbuc

Jennifer Kolbuc has spent 15 years in social media helping corporate clients and small businesses manage and execute their social media with ease.

From email marketing to getting started with ads, Jennifer’s passion is helping business owners make sense of digital marketing.

Jennifer runs a monthly membership for digital marketing, and focusing her work on
Strategy, Coaching, Speaking and Workshops.

Find out more about her business at mountaintopconsulting.ca or connect with her on Instagram at @socialwithjen

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