Getting Started with Email Marketing


SKU: @6214

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Jun 12 | 10-11:00 am PT

The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many marketing channels are outside of your control, your email list is gold because you own it! So how do you maximize your email marketing?

Join us on June 12 to hear from digital marketing expert and WeBC Mentor, Glynis Tao, who will share best practices to help you build, manage, and optimize your email marketing campaigns.

In this free WeCafé, Glynis will share how to:

  • Attract, retain and segment subscribers
  • Craft engaging emails that resonate with your audience, from attention-grabbing subject lines to persuasive calls to action
  • Use data to refine your email campaigns for better results
  • Ensure your email marketing practices are compliant with regulations like the CAN-SPAM Act

Join us to have your questions answered and gain provide practical tips to manage your list and create content that converts!

Free and open to everyone !

Wednesday, June 12 | 10am to 11am PT | Free Virtual WeCafé

Facilitator: Andrea Jacob, WeBC Business Advisor

Panelist: Glynis Tao, Apparel Business Consultant & SEO Specialist, Chase Your Dreams Consulting



Meet the Facilitator

Andrea Jacob

Andrea Jacob is a business advisor at WeBC with over a decade of entrepreneurial experience. Whether navigating the challenges of small business ownership or providing strategic advisory, Andrea is dedicated to fostering growth, innovation, and sustainable success in the dynamic world of business.

Having founded and operated a thriving small business, Andrea has honed skills in strategic marketing, product development, import/exporting and managing a team. Previous experience as an Email Marketing Manager for Clearly Contacts has given Andrea a deep understanding of best practices and targeted marketing.

Armed with entrepeneurial experience and an MBA from the University of British Columbia, Andrea is eager to leverage this knowledge to elevate women-owned businesses.

Meet the Panelists

Glynis Tao

I’m a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience.

I help fashion entrepreneurs and clothing brand owners launch, build and grow their fashion e-commerce business.

I’m the founder of Chase Your Dreams, an apparel consulting agency that specializes in SEO for fashion brands who want to increase organic traffic, rank higher in search engines and make more sales online.

I’m also the host of Chase Your Dreams Podcast. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love.

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