Are you looking to grow your business outside of BC?
The international market presents growth opportunities, yet it is also dynamic and complex, which can make it challenging for entrepreneurs to navigate.
On December 4, we’re hosting Export Navigator to discuss how women business owners can navigate international markets and explore how to approach sales and negotiations. We’ll explore tips and considerations for all types of businesses that are looking to sell internationally, with specific examples for exporting agri-food products.
Using a gender-specific lens, we’ll talk about:
- Cultural considerations during negotiations
- Tips for closing the deal as a woman in international markets
- Practical skills and how to build a supportive network
This session is designed for those who are already exporting and those that are curious about exporting. We look forward to you joining!
Wednesday, December 4 | 10am to 11am PT | Free Virtual WeCafé
Our WeCafés are always free and open to everyone!
Facilitator: Archana Samtani Singhania, Business Advisor, WeBC
Panelist:
- Raeanne Anderson, Advisor, Export Navigator
- Chelsea Sang, Head of Advisory Services, Export Navigator
Meet the Panelists
Chelsea Sang
Chelsea is a highly relational leader experienced in business operations and global trade. Having several years of experience working at a national law firm, she developed fundamental expertise in marketing and business development. Her entrepreneurial spirit led her to join her third-generation family business, an established Canadian seafood retailer, wholesaler and exporter. Leading their business development and operations, she successfully grew their business in both international and local markets. Passionate about helping others through mentorship and empowerment, she takes pride in working with a variety of stakeholders to promote and support Canadian goods and services on the world stage.
Raeanne Anderson
With over 20 years of export experience, Raeanne is highly accomplished in the exporting world. She’s worked alongside international agrifood industry powerhouses helping them expand their markets. Whether it was contract negotiations, logistical problem solving, or networking at tradeshows and conferences, she has seen and done it all. Being fluent in both Spanish and English allowed her to connect companies with global customers in North America, Europe, Australia, and New Zealand. She also helped these companies understand and comply with rigid quality control regulations when crossing borders. Raeanne’s knowledge of exporting’s complexities lends itself to assisting businesses in a clear, concise way.
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