Kaitlyn McConnell helps women business owners who are in the early stages of business overcome their entrepreneurial challenges and develop their capabilities and skills by matching them with experienced entrepreneurs for a mentoring relationship.

Kaitlyn received her Bachelor of Business Administration from the Okanagan School of Business with a specialization in Finance. She has been a part of the WeBC team since 2011 and has worked with women entrepreneurs at every level. Kaitlyn comes from an entrepreneurial family. She spent many years working with her father, who ran a successful Geo Technical Business in Revelstoke for 30 years, and saw first-hand the sacrifices and dedication that are part of entrepreneurship.

Kaitlyn is energized by business owners’ passion and enthusiasm. “I love learning about the diverse businesses run by our clients, hearing their stories and helping these women along their journey to success.”

Michelle’s journey is rooted in deep collaboration with businesses across Canada and the USA. With nearly two decades of experience in industries including technology, finance, design, healthcare, health and safety, oil and gas, news media, fitness, and art, she founded Electric Parasol to challenge outdated job roles and corporate red tape. Michelle’s vision offers clients a higher standard of service, serving as an effective catalyst for growth and success. Her deep-seated belief in a holistic lifestyle for both business and personal life guides her approach, ensuring a balanced, comprehensive strategy for each client.

Michelle seamlessly blends her deeply creative side with her process-oriented, highly organized efficiency, calling upon the right tool at the right time to help her team and clients achieve their goals and receive the support they seek.

Salli Carter is the CEO of Carter Business Coaching & Consulting, where she empowers women entrepreneurs to navigate change and achieve exponential growth. As a business professor and founder of multiple companies, Salli brings a wealth of experience and insight into fostering communities where women can connect, learn, and thrive together. She believes that when women come together, they spark a powerful momentum that not only drives their personal success but also creates enduring, positive change across industries and within communities.