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The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expand...

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From the Province of BC The Small Business Profile 2021 is produced by the B.C. Ministry of Jobs, Economic Recovery and Innov...

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After nearly three decades of experience working closely with women business owners, we have come to an important understandi...

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If you’re joining our Starting a Business Info Session, this download will help you follow along and make notes....

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WeBC offers a business Lending Program for established and aspiring women entrepreneurs. We offer loans up to $150,000, repay...

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If you intend to apply for a loan from WeBC to start, expand or purchase a business you will need to provide all items on thi...

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The SEO checklist is for Shopify store owners who want to build out a simple SEO strategy and make sure their storefront is f...

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In Everywhere, Every Day Innovating – Women Entrepreneurs and Innovation, researchers Clare Beckton and Janice McDonald fro...

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