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Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expand...

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Research

Small Business Profile

From the Province of BC The Small Business Profile 2021 is produced by the B.C. Ministry of Jobs, Economic Recovery and Innov...

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Research

Closing the Gap: Meeting the Unique Borrowing Needs of BC’s Women Bus...

After nearly three decades of experience working closely with women business owners, we have come to an important understandi...

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Starting Your Business

Starting a Business Info Session Agenda

If you’re joining our Starting a Business Info Session, this download will help you follow along and make notes....

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Managing Your Financials

WeBC Business Lending Program Summary

WeBC offers a business Lending Program for established and aspiring women entrepreneurs. We offer loans up to $150,000, repay...

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Managing Your Financials

WeBC Loan Application Checklist

If you intend to apply for a loan from WeBC to start, expand or purchase a business you will need to provide all items on thi...

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Marketing & Market Research

eCommerce SEO Checklist for Shopify Stores

The SEO checklist is for Shopify store owners who want to build out a simple SEO strategy and make sure their storefront is f...

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Research

Everywhere, Every Day, Innovating: Women Entrepreneurs and Innovation

In Everywhere, Every Day Innovating – Women Entrepreneurs and Innovation, researchers Clare Beckton and Janice McDonald fro...

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