WeBC is delighted to present this self-paced course, which uses exercises and examples to guide small business owners through the process of conducting market research.
“Step-by-Step Market Research: Build a Viable Business” is part of our SMART Program series, so you can work through the content on your own schedule on our On-Demand Learning Platform. The course is designed to help you understand key concepts, work through interactive case studies, and complete activities that apply the learning to your own business.
About the Course
Successful businesses don’t rely on assumptions, they use market research to minimize risk and maximize success.
Understanding your customers and staying ahead of the competition requires more than just a great idea, it demands insights backed by research. Are there enough customers to sustain your business? What gaps exist in your industry that you can fill? How much are people willing to pay for your product or service? These are just some of the critical questions market research can help you answer.
Effective research not only guides your business decisions but also strengthens your case when applying for loans or pitching to investors by providing concrete evidence of your market potential.WeBC has created this three-part module jam-packed with tools, tips and resources to help you explore best practices for interpreting data, making strategic business decisions, and identifying opportunities to stay ahead of the competition.
This module includes three chapters, which each take about one hour to complete:
- Chapter 1 | The Market Research Roadmap: Where to Begin
- Chapter 2 | Secondary Market Research: How to Find and Use Existing Data
- Chapter 3 | Primary Market Research: Collect and Analyze Your Own Data
This course is available in English and French.
Thanks to funding from the Government of Canada’s Women Entrepreneurship Strategy, this program is currently free!