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Marketing & Market Research

Growing Your Business

Step-by-Step Market Research: On-Demand Course

WeBC is delighted to present this self-paced course, which uses exercises and examples to guide small business owners through...

FREE
Marketing & Market Research

Choosing a Retail Location: Plan with Purpose. Choose with Confidence.

The Importance of Traffic Studies, Customer Data & Cost Planning Opening a retail store? Relocating your current space? C...

FREE
Marketing & Market Research

Pricing Your Products and Services

A Practical Guide for Small Business Owners Setting the right price is one of the most important decisions you’ll make in y...

FREE
Marketing & Market Research

Writing a Press Release That Gets Media Attention

Learn how to craft compelling, professional press releases that journalists want to publish. Looking to share exciting news a...

FREE
Marketing & Market Research

Define Your Target Market and Create Your Ideal Customer Profile

Do you know exactly who you’re selling to? Understanding your target market is a critical first step in growing your bu...

FREE
Marketing & Market Research

Ten Tips for Embracing Award Opportunities

Step Into the Recognition You Deserve You’ve worked hard, made an impact, and built something meaningful. So why does apply...

FREE
Marketing & Market Research

Getting the Most From a Trade Show

A Modern Guide for Canadian Women Entrepreneurs Planning to exhibit at a trade show? Whether you’re preparing for your firs...

FREE
Growing Your Business

Growing on Social Media: Myths and Tips from Mint Cleaning

Mint Cleaning is an eco-friendly cleaning company owned by two Ucluelet Moms, Robyn and Monika. They started Mint in 2016 as ...

FREE
Marketing & Market Research

Getting Started with Email Marketing

The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many market...

FREE
Marketing & Market Research

DIY Qualitative Research: How to Use Conversations to Connect with Customer...

When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

FREE
Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

FREE
Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

FREE