Marketing & Market Research

Mint Cleaning is an eco-friendly cleaning company owned by two Ucluelet Moms, Robyn and Monika. They started Mint in 2016 as ...

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The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many market...

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When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

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The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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WeBC is delighted to present this self-paced course to help you create a cohesive strategy that allows you to make better mar...

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A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expand...

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The annual State of Women’s Entrepreneurship (SOWE) report synthesizes new research on women entrepreneurship to inform...

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Conducted yearly, the Startup Canada Entrepreneurship Census provides unique insights into who makes up Canada’s entreprene...

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From the University of British Columbia Use the UBC Marketing Guide to find some sources to assist you in creating a well-fra...

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