Everyone could use a little more joy, and what better way to spread it than by celebrating the incredible women entrepreneurs in our communities?

That’s why we’re bringing back one of our favourite traditions: a holiday campaign that highlights women-led businesses and the beautiful, meaningful gifts, services and experiences they offer.

Each year, this campaign becomes a community favourite, and we love seeing the creativity, passion, and purpose behind the products and services you send us.

Submissions Are Now Closed, But You Can Still Be Featured

Thanks to everyone who applied to be featured in our holiday campaign! Submissions are now closed, but you can still be featured.

Between November 17–December 15, post a photo of your product, service, or festive setup, tag @WeBC, and use #WeSellJoy2025 in your post to tell us how your business spreads joy locally. You could be featured on our stories!

Make sure you’re subscribed to our eBlasts and following us on social to follow along and discover other amazing women-owned businesses to support.

Enter our Giveaway for a chance to WIN

Here’s how to enter: 

• Follow @thewebc on Instagram
• Like and share this giveaway post (it’s pinned at the top)
• Comment on the post and tell us how you’re spreading joy this season

Here is what you could win

• Find Joy In The Journey Necklace – Tumbled Earth
• After Shower Body Butter & Cozy Care Gift Set – Made by Mother Nature
• Lavender Mint Herbal Tea & Hibiscus Ginger Lemongrass – VIRTUE Tea
• Best Sellers Starter Pack – Ohme
• Renewal Face Cream with Devil’s Club and Tallow – Wooms Relief
• Calm Comfort Collection – Fleurish
• Handmade Pom-Pom Throw – Nest Essentials
• Super Coffee Superfood Tea Blend & Vegan Leather Notebooks – Cream Lifestyle
• Happy Little Things Set – La Gourmande 
• Crystal Bracelet – Silent Moon Co
• Forest / Mandarin / Pomegranate Mini Candle Trio – Rural Candles
• Lavender Oat Bath – Hidden Notes and Gems

The giveaway runs from November 17 to December 15. Good luck!

Giveaway Terms and Conditions

• No purchase necessary.
• Contest period: November 17 to 11:59 pm PT December 15, 2025.
• One winner will be chosen at random and notified via DM on December 16.
• The winner must provide an email address and mailing address to WeBC via DM to redeem the prize pack.
• All entry requirements must be completed to be eligible to win.
• The prize(s) cannot be exchanged or redeemed for cash.
• Open to British Columbia residents only.
• The winner must be at least 19 years old.
• Vouchers are not redeemable for cash
• If selected, you have one week to claim your prize. After this period, the prize may be offered to another recipient.
• Per Instagram rules, this promotion is in no way sponsored, administered or associated with Instagram Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.