Everyone could use a little more joy, and what better way to spread it than by celebrating the incredible women entrepreneurs in our communities?

That’s why we’re bringing back one of our favourite traditions: a holiday campaign that highlights women-led businesses and the beautiful, meaningful gifts and experiences they offer.

Each year, this campaign becomes a community favourite, and we love seeing the creativity, passion, and purpose behind the products and services you send us.

How you can enter

• Follow @thewebc on Instagram to stay in the loop with campaign updates, featured businesses, and joyful inspiration.
• Post a photo of your product, service, or festive setup that brings joy to your community during the holidays.
• Tag @WeBC and use the hashtag #WeSellJoy2025 in your caption. Tell us how your business spreads joy locally.
• The campaign runs from November 17 to December 15 and a winner will be chosen at random on December 16 and notified via DM.

Enter Now>>>

Make sure you’re subscribed to our eBlasts and following us on social to follow along and discover other amazing women-owned businesses to support!

Instagram Giveaway Terms and Conditions

• Contest period: November 17 to December 15, 2025
• One winner will be chosen at random and notified via DM on December 16.
• The winner must provide an email address and mailing address to WeBC via DM to redeem the prize pack.
• All entry requirements must be completed to be eligible to win.
• The prize(s) cannot be exchanged or redeemed for cash.
• Open to British Columbia residents only.
• The winner must be at least 19 years old.
• Vouchers are not redeemable for cash
• If selected, you have one week to claim your prize. After this period, the prize may be offered to another recipient.
• Per Instagram rules, this promotion is in no way sponsored, administered or associated with Instagram Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.