Don’t forget the animal in your life this Holiday Season! Today’s #WeSellJoy feature showcases a number of women-owned BC businesses that are striving to improve your pet’s life. From pet supplements to pet training to pet sitting, there is something for everyone’s fur baby. And, if you are into fishing, we have something for you as well!

Follow WeBC on Instagram to discover other women-owned businesses you can support from all over BC and enter to win our WeSellJoy prize pack! Learn more >>>  

MEET THE FEATURED BUSINESSES

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Focus K9

Location: Victoria

At Focus K9, we do more than train dogs, we bridge the gap between chaos and calm, confusion and clarity. We specialize in dogs that others turn away — the overly friendly, the under-socialized, the anxious, and the reactive ones, guiding them toward balance through a uniquely tailored approach that’s as compassionate as it is effective.

Our training philosophy is built around individualization. Every dog and owner team receives a plan designed to fit their lifestyle, communication style, and goals. From private lessons to structured “Training Outings,” every detail is intentional, but it’s our socialization program that truly sets us apart. Developed and refined through years of hands-on experience, our classes teach real-world neutrality, confidence, and control in environments most trainers can’t replicate.

We’ve built a community where owners feel supported and dogs learn to thrive, not just obey. Beyond training, we offer professional pet sitting and walking services for all temperaments, ensuring continuity, structure, and care that extends beyond the lesson.

At Focus K9, we don’t just train dogs, we transform relationships and build community. Because the real joy isn’t in perfection, but in partnership.

“We believe professional dog training should be accessible, not extravagant. Our goal is to provide affordable luxury services — combining structure, empathy, and balance to help owners truly enjoy life with their dogs again.” – Sydney Lemiski, Focus K9

Learn more and connect with Focus K9

Website: Focus K9

Instagram: @focus.canine

Facebook: @FocusK9

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Fit Fido Dog Training

Location: Courtenay

A games-based certified dog trainer who has a passion to work with dogs and their humans who struggle with behaviour issues. Reshaping dogs’ brains to see situations differently so their emotional responses can change. This training works for all dogs, even just “aggressively happy” dogs, so there is something for everyone with my training.

“It is an effective positive reinforcement way to change your dog’s emotional responses to the world. I offer in person and online training to my clients so I can help dog parents far and wide. Plus it is so much fun to train with games while learning how to support your dog’s emotional and mental needs too.” – Kristen Nicholson, Fit Fido Dog Training

Learn more and connect with Fit Fido Dog Training

Website: Fit Fido Dog Training

Instagram: @fitfidodogtrainer

Facebook: @FitFido

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West Coast Pet Solutions Ltd.

Location: Victoria

At West Coast Pet Solutions Ltd., we believe every pet deserves compassionate, understanding care — especially those with medical or behavioral needs. Founded and operated by Certified Professional Pet Sitter Keri Davediuk, we specialize in personalized in-home pet sitting and dog walking across Greater Victoria, BC.

While many pet care providers focus only on “easy” cases, we’re proud to say yes to the pets who need a little extra patience and expertise. From gentle senior cats to anxious or reactive dogs, we provide calm, knowledgeable care that builds trust and reduces stress.

This holiday season, we’re spreading joy by giving peace of mind to pet parents, ensuring that while they’re away, their pets feel secure, understood, and loved.

“I care for pets who need a little extra patience and understanding — from those with medical routines to dogs who feel anxious or reactive. As a Certified Professional Pet Sitter and Verified Pro through Canadian Pet Care Professionals, I take time to build trust and create calm, positive experiences. My goal is simple: to help every pet feel safe, understood, and cared for like family.” – Keri Davediuk, West Coast Pet Solutions Ltd.

Learn more and connect with West Coast Pet Solutions Ltd.

Website: West Coast Pet Solutions Ltd.

Instagram: @west-coast-pet-solutions

LinkedIn: @west-coast-pet-solutions

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Motion Health Canada

Location: Abbotsford

Whether you have four legs or two, Motion Health Canada provides pure, all-natural supplements made from Green Lipped Mussel, a nutritional powerhouse for optimal joint health, cognitive function, improved heart and gut health and anti-inflammatory benefits. Proudly founded and run by Canadian women for over 15 years.

Motion Health’s products are pure, all-natural green lipped mussel that has a unique omega3 combination found nowhere else on earth. DHA, EPA and ETA combine to protect and repair joints and mobility, while offering anti-inflammatory pain relief. Safe for people and their pets.

Learn more and connect with Motion Health Canada

Website: Motion Health Canada

Instagram: @motionhealthcanada

Facebook: @MotionHealth

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Wild Roots Botanical

Location: Vanderhoof

Formulated and manufactured in Northern BC, Wild Roots Botanical brings professional-grade natural skin support to Canadian families and their animals. Our flagship product, Nature’s Skin Support, was born from desperation when our beloved Bernese Mountain Dog developed severe urine burns during recovery from a spinal injury. What began as a hot spot formula became an unexpected solution for his diaper rash crisis, evolving into a carefully crafted botanical formula that helps address hot spots, skin irritations, minor wounds, and various dermatological challenges across multiple species.

Nature’s Skin Support combines traditional botanical wisdom with modern formulation techniques, featuring carefully selected extracts of calendula, plantain, marshmallow root, and other botanicals. Our unique multi-species formula is safe for dogs, horses, livestock, humans, cats, and chickens, offering gentle yet effective support for sensitive skin, inflammatory conditions, and everyday skin health maintenance.

What sets us apart: 11.2% pure botanical extract concentration with an all-natural preservation system using only apple cider vinegar and colloidal silver.

Each batch is produced following rigorous quality standards, using a natural preservation system and sustainable sourcing practices. Fully compliant with Health Canada regulations, our products reflect our commitment to safety, efficacy, and transparency. From crisis to discovery, from hot spot solution to multi-purpose formula—Wild Roots Botanical represents the power of nature, backed by purpose and proven through experience.​​​​​​​​​​​​​​​​

Learn more and connect with Wild Roots Botanical

Website: Wild Roots Botanical

Instagram: @wildrootsbotanical

Facebook: @wildrootsbotanical

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MTB Lures

Location: Telkwa

Get to Know MTB Lures

MTB Lures is owned and operated by lifelong fisherman Michelle Finch of Telkwa, BC, in the heart of BC’s Fishing country.

​At MTB Lures, we craft high-performance lures designed by anglers, for anglers. We eat, sleep and think fishing. Manufactured in Telkwa, BC, Michelle uses weight to make the lure presentation more attractive to fish.

Targeting Salmon, Steelhead, Bass, Trout and more. Our lures feature UV spectra and colors proven to increase your catch.

Designed for hard-core fishing!

Learn more and connect with MTB Lures

Website: MTB Lures

Instagram: @Fishingwithmtblures

Facebook: @mtblures

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Mimi Grad

Location: Enderby

Homemade Dog Treats and More!

All my products are unique, one of a kind! Vintage buttons made into earrings and pins; one/two of a kind vintage salt and pepper shakers made into art with handmade button bouquets; framed alphabet letters buttoned and blinged, gift tags made with buttons, key tags with letters and the world’s smallest Canadian flag, homemade dog treats.

“I started this to make money when I lost my job. It found me and I’ve been running with it for 2 years. Most of the buttons and salt & peppers are vintage. Everything is handmade by me.” – Mimi Grad

Learn more and connect with Mimi Grad

Instagram: @mcreativemind

Facebook: @Mimi’sCreativeMind

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“Shopping local means supporting the people who care deeply about their work and their community. Every local business represents someone’s passion, dedication, and heart. When you choose a small business, you’re helping a neighbour thrive — someone who remembers your name, your pets, and your story. Those connections keep compassion close to home and remind us that joy often comes from the small, genuine ways we care for one another.” – Keri Davediuk, West Coast Pet Solutions Ltd.

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Would you like to have your business featured?

Between November 17–December 15, post a photo of your product, service, or festive setup, tag @WeBC, and use #WeSellJoy2025 in your post to tell us how your business spreads joy locally. Your post could be featured on our stories!

Make sure you’re subscribed to our eBlasts and following us on social to follow along and discover other amazing women-owned businesses to support!