Indulge in the spirit of giving with today’s #WeSellJoy, featuring an exceptional selection of delicious food and beverage gifts. Explore beautifully curated cheese and charcuterie boxes, handcrafted medicinal mushroom products, flavorful organic mustards, and delicious vegan honey alternatives—each thoughtfully sourced from inspiring woman-owned businesses in BC who are redefining the culinary landscape!

Follow WeBC on Instagram to discover other women-owned businesses you can support from all over BC and enter to win our WeSellJoy prize pack! Learn more >>>  

MEET THE FEATURED BUSINESSES

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VIRTUE Tea

Location: Nelson

We are a BC tea company that specializes in importing and blending high-quality tea/tisane blends. We have a small selection of tea/tisanes that are carefully curated and blended. We are all about sustainable practices and a top-shelf tea experience for our customers. We strive to support Fair Trade practices, ethical sourcing, organic farming and sustainable business practices.

Learn more and connect with VIRTUE Tea

Website: VIRTUE Tea

Instagram: @virtue_tea

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Smithereens Mushroom

Location: Smithers

Smithereens Mushroom Farm is a Northern BC–based wellness farm that promotes functional foods and the power of medicinal mushrooms to support mind, body, and environmental health. Founded in 2020, we craft high-quality tinctures, and functional foods made with Lion’s Mane, Reishi, Cordyceps, Turkey Tail, and Chaga—each carefully cultivated or sustainably foraged in Canada.

Our products are handcrafted in small batches using dual extraction methods to preserve the beneficial bioactive compounds that promote focus, energy, immunity, and balance. From our signature Lion’s Mane Tincture to our 5-Mushroom Coffee blend, everything we make reflects our commitment to transparency, traceability, and quality.

Smithereens is more than a farm—it’s a movement rooted in wellness, sustainability, and science. Every step of our process, from cultivation to packaging, is done with care for people and the planet.

Whether you’re seeking a thoughtful holiday gift or a daily ritual to feel your best, our mushroom-based products bring nature’s intelligence into everyday life—supporting both personal vitality and a more sustainable future.

Rooted in science and tradition, Smithereens stands out for its integrity, transparency, and care for both people and the planet.

Learn more and connect with Smithereens Mushroom

Website: Smithereens Mushroom

Instagram: @smithereensmushroom

Facebook: @Smithereensmushroom

LinkedIn: @smithereens-mushroom

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OHME! Foods

Location: Vancouver

OHME! Foods is redefining joyful snacking with our signature freeze-dried fruit and yogurt crunches—made in BC from real ingredients, nothing else. We turn fresh fruit and Canadian yogurt into light, crunchy bites that deliver real flavor and convenience, perfect for families, wellness lovers, and anyone who craves a feel-good snack.

We make snacks that are both good for you and fun to eat. Our Yogurt Crunch line is the first of its kind in Canada, combining real fruit and creamy yogurt into a crunchy, naturally sweet snack that keeps its probiotics alive—no refrigeration needed. Every bite reflects our commitment to clean ingredients, local sourcing, and turning everyday snacking into a joyful, feel-good moment.

Learn more and connect with OHME! Foods

Website: OHME! Foods

Instagram: @ohmefoods

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Atome Bakery

Location: Vancouver

Atome Bakery makes artisan bread and pastries accessible to everyone through a unique bake-from-proof method. Unlike parbaked or fully baked frozen products, our dough is frozen at peak fermentation, so customers can bake real sourdough bread and viennoiseries fresh at home with bakery-quality results.

We deliver a curated selection of ready-to-bake sourdough loaves, baguettes, croissants, pains au chocolat, waffles, and pasta directly to customers’ doors. Each item is crafted with natural ingredients, slow fermentation, and zero additives: the same standards used by top artisan bakeries.

Atome Bakery is redefining frozen baking through its bake-from-proof method: a process where dough is frozen right after proofing, not parbaked. This preserves the full flavor, texture, and aroma of artisan bread, allowing customers to bake real sourdough at home with bakery-quality results in minutes.

Our custom-designed Atome pan ensures perfect baking in any home oven, making it easy for anyone to achieve a golden crust and airy crumb every time.

Unlike conventional frozen breads that trade taste for convenience, Atome’s process keeps fermentation alive, delivering a genuine “from bakery to home” experience. Every sourdough is made with natural ingredients, long fermentation, and no additives, combining craftsmanship with modern convenience.

Through our direct-to-consumer subscription model and frozen logistics, we make artisan baking accessible and scalable across Canada. Customers can fill their freezers with ready-to-bake sourdough and pastries that bring the bakery experience home. Fresh, effortless, and always exceptional.

Atome Bakery is unique because it merges culinary authenticity, thoughtful design, and innovation to make everyday bread extraordinary.

Learn more and connect with Atome Bakery

Website: Atome Bakery

Instagram: @atome.bakery

Facebook: @atomebakery

LinkedIn: @atome-bakery

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Golden Hour Food Co Ltd.

Location: Victoria

Golden Hour Mustard is a small, organic mustard company based in Victoria, BC. We craft all our products using sustainably sourced, organic Canadian-grown mustard seeds from small farmers. We blend the highest quality ingredients and age our small batches to balance the boldness of mustard seeds with the acidity of the vinegars and the botanicals of the herbs and spices, resulting in well-balanced and flavorful mustards.

Our current product line includes three unique mustards:

• Golden Mustard (a classic yellow mustard)
• Country Mustard
• Pickled Mustard

All of our products are naturally gluten-free and made with only certified organic natural ingredients and no additives.

Learn more and connect with Golden Hour Food Co Ltd.

Website: Golden Hour Food Co Ltd.

Instagram: @goldenhourmustard

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Happy Gut Pro

Location: Castlegar

Happy Gut Pro is a proud, grassroots Canadian company dedicated to bringing authentic, living probiotics to every home.

We carefully grow our own water kefir grains—the natural heart of our process—and use them to craft refreshing, naturally fermented probiotic drinks that nourish the gut and delight the taste buds. Each small batch is brewed with care, flavour, and science, ensuring every sip supports better digestion and overall wellness.

Beyond our ready-to-drink cans, we also believe in sharing the wealth of good bacteria by offering our own live water kefir grains through DIY home brewing kits. These kits empower people to ferment at home, connect with the process, and experience the joy of creating their own probiotic beverages from scratch. To ensure everyone succeeds, we provide personalized one-on-one brewing support, guiding our community from their first ferment to a confident routine. Our work is proudly backed by an in house microbiologist, blending science and tradition to uphold the highest quality standards.

At Happy Gut Pro, we believe wellness should be simple, fun, and shared and that a happy gut is the foundation for a happy life.

Learn more and connect with Happy Gut Pro

Website: Happy Gut Pro

Instagram: @happygutpro

Facebook: @Happygutpro

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Mindful FÜD

Location: Salmon Arm

Mindful FÜD is a plant-based food company on a mission to make sustainability delicious. We’re turning rescued Canadian apples into something extraordinary — an award-winning, certified organic vegan honey alternative that’s kinder to the planet (and the bees!). Our signature products, BeeMindful Hunnie and BeeMindful Hunnie Hot offer the same sweetness and versatility as honey, but without compromise. Every jar helps reduce food waste, protect pollinators, and support local farmers – proving sustainability can taste amazing.

We’ve reimagined what honey can be: 1:1 replacements for honey, maple syrup, or agave that never crystallize, pour beautifully, and taste incredible. From drizzling on waffles to glazing wings, our Hunnies are as versatile as they are sustainable.

Proudly crafted in BC and now available in 400+ stores across Canada, Mindful FÜD has been recognized nationally for innovation and environmental impact – including winning Canada Post’s “Going Green” award and being named one of The Peak’s Top Emerging Leaders.

At Mindful FÜD, it’s not about how you eat – it’s about being mindful of what you eat.

Learn more and connect with Mindful FÜD

Website: Mindful FÜD

Instagram: @bemindful_hunnie

Facebook: @mindfulfud

LinkedIn: @mindfulfud

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“Mindful FÜD was rebuilt through community support — literally. After losing everything in a fire, our community rallied behind us and helped us rise again. That experience shaped our mission and reminded us how powerful collective kindness can be. Community isn’t just where we sell our products; it’s the reason we exist. Every jar of BeeMindful Hunnie carries that spirit of gratitude and the reminder that together, we can build something sustainable and meaningful.” – Venessa Stonehouse, Mindful FÜD

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Would you like to have your business featured?

Between November 17–December 15, post a photo of your product, service, or festive setup, tag @WeBC, and use #WeSellJoy2025 in your post to tell us how your business spreads joy locally. Your post could be featured on our stories!

Make sure you’re subscribed to our eBlasts and following us on social to follow along and discover other amazing women-owned businesses to support!