fbpx
Marketing & Market Research

How to Write an Effective Marketing Plan

< BACK TO RESOURCES

A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you. 

This document will help you create a marketing strategy and write a marketing plan, including determining objectives, breaking down the Marketing Mix and setting sales goals & targets.

It covers:

  • MARKET RESEARCH
  • TARGET MARKET SEGMENTATION
  • CREATING THE MARKETING STRATEGY
  • CREATING THE MARKETING PLAN
    • Objectives
      • Market Positioning
      • Market Share
    • Marketing Mix
      • Product
      • Pricing
      • Placement
      • Promotions
      • People
      • Processes
    • Sales Goals & Targets
      • Sales Projections
      • Sales Strategies

Would you like to make better marketing decisions that maximize your time and budget?

Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.” It includes interactive exercises to help you work through each step of building a marketing plan. Learn more >>>