A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding, or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customers and encourage them to purchase from you.
This document covers:
- Market research
- Target market segmentation
- Creating the marketing strategy
- Creating the marketing plan
- Objectives
- Market positioning
- Market share
- Marketing mix
- Product
- Pricing
- Placement
- Promotions
- People
- Processes
- Sales goals & targets
- Sales projections
- Sales strategies
- Objectives