How do you find market research data? There are two main research methods: access existing information (secondary research) or do the research yourself (primary research).

In this resource, we’ll connect you to some resources that are often the best places to start your secondary research, and share techniques on how to effectively conduct primary research.

This is an excerpt from the Focused Marketing Guide. If you’d like to learn more about defining your target market, check out our strategic marketing course at go.we-bc.ca/SMART-StrategicMarketing