A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding, or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customers and encourage them to purchase from you.

This document covers:

• Market research
• Target market segmentation
• Creating the marketing strategy
• Creating the marketing plan
  • Objectives
    • Market positioning
    • Market share
  • Marketing mix
    • Product
    • Pricing
    • Placement
    • Promotions
    • People
    • Processes
  • Sales goals & targets
    • Sales projections
    • Sales strategies

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