Getting Started with Email Marketing

Getting Started with Email Marketing

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Jun 12 | 10-11:00 am PT

The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many marketing channels are outside of your control, your email list is gold because you own it! So how do you maximize your email marketing?

Join us on June 12 to hear from digital marketing expert and WeBC Mentor, Glynis Tao, who will share best practices to help you build, manage, and optimize your email marketing campaigns.

In this free WeCafé, Glynis will share how to:

  • Attract, retain and segment subscribers
  • Craft engaging emails that resonate with your audience, from attention-grabbing subject lines to persuasive calls to action
  • Use data to refine your email campaigns for better results
  • Ensure your email marketing practices are compliant with regulations like the CAN-SPAM Act

Join us to have your questions answered and gain provide practical tips to manage your list and create content that converts!

Free and open to everyone !

Wednesday, June 12 | 10am to 11am PT | Free Virtual WeCafé

Facilitator: Andrea Jacob, WeBC Business Advisor

Panelist: Glynis Tao, Apparel Business Consultant & SEO Specialist, Chase Your Dreams Consulting

 

 

Meet the Facilitator

Andrea Jacob

Andrea Jacob est conseillère d’entreprise chez WeBC et possède plus d’une décennie d’expérience entrepreneuriale. Qu’il s’agisse de relever les défis de la propriété d’une petite entreprise ou de fournir des conseils stratégiques, Andrea se consacre à la croissance, à l’innovation et à la réussite durable dans le monde dynamique des affaires.

Ayant fondé et géré une petite entreprise florissante, Andrea a perfectionné ses compétences en matière de marketing stratégique, de développement de produits, d’importation/exportation et de gestion d’une équipe. Son expérience en tant que responsable du marketing par courrier électronique pour Clearly Contacts lui a permis d’acquérir une connaissance approfondie des meilleures pratiques et du marketing ciblé.

Forte d’une expérience d’entrepreneur et d’un MBA de l’Université de la Colombie-Britannique, Andrea est impatiente de mettre à profit ses connaissances pour promouvoir les entreprises détenues par des femmes.

Meet the Panelists

Glynis Tao

I’m a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience.

I help fashion entrepreneurs and clothing brand owners launch, build and grow their fashion e-commerce business.

I’m the founder of Chase Your Dreams, an apparel consulting agency that specializes in SEO for fashion brands who want to increase organic traffic, rank higher in search engines and make more sales online.

I’m also the host of Chase Your Dreams Podcast. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love.

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