Kelly Masson started out in the field of management consulting and later specialized in work with Indigenous-owned businesses. She has worked with businesses of all sizes and her work has taken her all over B.C., from boardrooms to fish plants, and many places in between.

Her love for business began with the discovery that business can be a force for good, and with the understanding that many businesses are motivated not only by profit but also by making a positive impact for their community and the planet. She understands the impact small businesses can make on individuals, families, and communities and is thrilled to work with entrepreneurs as they pursue their unique missions.

As a Business Advisor for WeBC, Kelly’s favourite question to ask clients is, “is the juice worth the squeeze?” In other words: do you know if your efforts are getting results? If you don’t know, she will help you find out!

Kelly holds a Bachelor of Commerce degree from the University of Victoria, as well as a master’s degree in International Studies from Simon Fraser University, where she focused on economic development. Kelly hails from Prince George and is now happily based in Nanaimo with her family.