The Price Is Right: Strategies for Small Business


SKU: @6042

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Jan 31 | 9:30-11:00 am PT


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Finding the right price and pricing strategy for your business can be challenging. You don’t want to over-price your product or service and drive customers away, but you also don’t want to under-value your product or service or your business will never be profitable.

Whether you’ve been running your business for many years or if you’re new to business, this webinar will provide you with techniques that can be easily implemented. As your business grows, so should your pricing strategies, and pricing your product or service can be key to the future of your business.

In this webinar, you will learn:

  • Key pricing strategies and the pros and cons of each
  • Tips and tricks for price setting using consumer psychology
  • How to evaluate and adjust your pricing strategy so you can maximize your financial returns


Wednesday, January 31, 2024 | 9:30am to 11:00am | Webinar

Pricing: $25, free for WeBC loan clients and Unity Women Entrepreneur Program Clients

A recording will be available for 30 days

Facilitator: Kelly Masson, WeBC Business Advisor





Meet the Facilitator

Cathy Burrell

Kelly Masson, WeBC Business Advisor

Kelly Masson started out in the field of management consulting and later specialized in work with Indigenous-owned businesses. She has worked with businesses of all sizes and her work has taken her all over B.C., from boardrooms to fish plants, and many places in between.

Her love for business began with the discovery that business can be a force for good, and with the understanding that many businesses are motivated not only by profit but also by making a positive impact for their community and the planet. She understands the impact small businesses can make on individuals, families, and communities and is thrilled to work with entrepreneurs as they pursue their unique missions.

As a Business Advisor for WeBC, Kelly’s favourite question to ask clients is, “is the juice worth the squeeze?” In other words: do you know if your efforts are getting results? If you don’t know, she will help you find out!

Kelly holds a Bachelor of Commerce degree from the University of Victoria, as well as a master’s degree in International Studies from Simon Fraser University, where she focused on economic development. Kelly hails from Prince George and is now happily based in Nanaimo with her family.

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