Marketing

Marketing & Market Research

Six Steps to a Winning Press Release

Ready to amplify your voice and watch your business thrive? We know you’re building something incredible, and the right...

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Marketing & Market Research

Choosing a Retail Location: Plan with Purpose. Choose with Confidence.

The Importance of Traffic Studies, Customer Data & Cost Planning Opening a retail store? Relocating your current space? C...

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Marketing & Market Research

Writing a Press Release That Gets Media Attention

Learn how to craft compelling, professional press releases that journalists want to publish. Looking to share exciting news a...

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Marketing & Market Research

Define Your Target Market and Create Your Ideal Customer Profile

Do you know exactly who you’re selling to? Understanding your target market is a critical first step in growing your bu...

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Marketing & Market Research

Ten Tips for Embracing Award Opportunities

Step Into the Recognition You Deserve You’ve worked hard, made an impact, and built something meaningful. So why does apply...

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Marketing & Market Research

Getting the Most From a Trade Show

A Modern Guide for Canadian Women Entrepreneurs Planning to exhibit at a trade show? Whether you’re preparing for your firs...

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Marketing & Market Research

Getting Started with Email Marketing

The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many market...

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Marketing & Market Research

DIY Qualitative Research: How to Use Conversations to Connect with Customer...

When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

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Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A well-crafted marketing plan is essential for any entrepreneur aiming to align their business goals with actionable strategi...

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