Make AI Work for Your Business! Join us for a webinar series with AI expert Jennifer Hufnagel. Save your seat >>>

Marketing

Marketing & Market Research

Getting Started with Email Marketing

The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many market...

FREE
Marketing & Market Research

DIY Qualitative Research: How to Use Conversations to Connect with Customer...

When you think of market research, you may picture a large firm engaging a team of researchers with stacks of data. However, ...

FREE
Marketing & Market Research

The 4Ps of Marketing: How to Get the Right Marketing Mix

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

FREE
Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

FREE
Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

FREE
Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

FREE
Marketing & Market Research

How to Write an Effective Marketing Plan

A well-crafted marketing plan is essential for reaching your target audience, building brand awareness, and driving business ...

FREE
Marketing & Market Research

UBC Library: Entrepreneurship Research Guide

From the University of British Columbia (UBC) This comprehensive guide from the UBC Library provides valuable resources to he...

FREE
Marketing & Market Research

How To Keep Track Of Costs To Get Your Business Online

You know you need to get your business online a.s.a.p., but how much will it cost? The team at Business Development Bank of C...

FREE
Marketing & Market Research

Social Media: Save Time Using a Content Calendar

Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a l...

FREE
Marketing & Market Research

Email Marketing for Maximum Impact

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effect...

FREE
Marketing & Market Research

Create Your Own Marketing Videos: From Tech to Technique

Learn how to create your own marketing videos! The video landscape is changing. Gone are the days when you needed to create a...

FREE