Marketing

The 4 Ps of Marketing, commonly referred to as the Marketing Mix, serve as essential instruments within your marketing toolbo...

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Understand who your customers are, why they buy and how they prefer to buy. This is an excerpt from the Focused Marketing Gui...

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How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expand...

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You know you need to get your business online a.s.a.p., but how much will it cost? The team at Business Development Bank of C...

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Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a l...

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Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effect...

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Learn how to create your own marketing videos! The video landscape is changing. Gone are the days when you needed to create a...

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Planning is the most critical factor in any successful website project. Without a detailed plan and strong understanding of w...

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Launching a website is only the first step in succeeding online. Just because you have a website doesn’t mean people will v...

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When you think of the word ‘brand,’ you may associate it with a business or organization. However, a brand is much bigger...

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