Marketing & Market Research

Personal Branding


When you think of the word ‘brand,’ you may associate it with a business or organization. However, a brand is much bigger than that. Brands not only represent large companies, such as Lululemon or Coca Cola; they also represent people, just like you.

Your personal brand helps people understand who you are, what they can expect from you and why they want to work with you. In this workshop, we explored the journey to developing your personal brand and how to establish yourself both personally and professionally.

At the end of the workshop, you’ll:
• Discover the difference between personal and professional branding.
• Develop your own unique personal brand statement.
• Understand how you can use digital platforms, like social media, to develop your personal brand.

Facilitator: Danielle Hofer | Outreach Officer, Women’s Enterprise Centre
Panelist: Alexandra Carnio | Founder & Lead Strategist, Simplified Social

From November 26, 2021