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Exiting Your Business

Selling Your Business: What to Consider

By Industry Canada, Used with Permission Selling your business is one of the biggest decisions you’ll make as an entrep...

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Marketing & Market Research

Choosing a Retail Location: Plan with Purpose. Choose with Confidence.

The Importance of Traffic Studies, Customer Data & Cost Planning Opening a retail store? Relocating your current space? C...

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Marketing & Market Research

Pricing Your Products and Services

A Practical Guide for Small Business Owners Setting the right price is one of the most important decisions you’ll make in y...

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Marketing & Market Research

Writing a Press Release That Gets Media Attention

Learn how to craft compelling, professional press releases that journalists want to publish. Looking to share exciting news a...

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Marketing & Market Research

Define Your Target Market and Create Your Ideal Customer Profile

Do you know exactly who you’re selling to? Understanding your target market is a critical first step in growing your bu...

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Marketing & Market Research

Ten Tips for Embracing Award Opportunities

Step Into the Recognition You Deserve You’ve worked hard, made an impact, and built something meaningful. So why does apply...

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Marketing & Market Research

Getting the Most From a Trade Show

A Modern Guide for Canadian Women Entrepreneurs Planning to exhibit at a trade show? Whether you’re preparing for your firs...

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Démarrer votre entreprise

Starting a Business Info Session Agenda

If you’re joining our Starting a Business Info Session, this download will help you follow along and make notes....

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Marketing & Market Research

What Are Purchasing Motivators and Behaviours?

Understanding why and how people purchase is probably the most important step in the strategicmarketing process. People often...

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Marketing & Market Research

How Do You Find Market Research Data?

How do you find market research data? There are two main research methods: access existing information (secondary research) o...

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Marketing & Market Research

How to Prove There is Enough Demand for Your Product

At WeBC, we work with a lot of entrepreneurs who have great ideas for new businesses. Usually, these ideas come from identify...

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Marketing & Market Research

How to Write an Effective Marketing Plan

A well-crafted marketing plan is essential for any entrepreneur aiming to align their business goals with actionable strategi...

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